第3个1亿台海尔冰箱：世界家电的新里程碑

俄罗斯当地时间3月12日9时，第3个1亿台海尔冰箱在俄罗斯工厂下线。这款2米高的大容量互联网冰箱是海尔当地设计生产的成果，拥有折叠搁物架、酒架等设计。

At 9 o’clock local time on March 12th, the third 100 million-sold Haier refrigerator was removed from the production line in a Haier Russia factory. It was a 2m tall high-capacity Internet refrigerator designed and manufactured by a local Haier factory, it also had foldable shelf and wine rack.

继2010年第1亿台冰箱下线后，9年间，海尔不仅完成了从“1”到“3”的量变，也完成了从硬件冰箱到智能冰箱，再到当下的“生态冰箱”的质变。第3个1亿台冰箱下线见证了海尔从传统1.0时代、智能2.0时代到生态3.0时代的迭代，也浓缩着整个行业的变革路径。专家表示，这标志着其已在世界冰箱业树起生态化变革的里程碑，也是海尔冰箱从产品品牌迈向以用户生活方式为核心的生态品牌的标志。

During 9 years after the first 100 million-sold Haier refrigerator was removed from production line, Haier not only realized a quantitative change from “1” to “3”, but also completed a qualitative improvement from hardware refrigerators to smart refrigerators, and then to modern "ecological refrigerators". The removal of the third 100 million-sold refrigerator witnessed the development of Haier from the era of traditional 1.0 to the era of smart 2.0, and then to the era of ecological 3.0, and also represented the revolution of the industry. According to experts, this marked that Haier had established its ecological transformation milestone in global refrigerator industry and turned from a product brand into an ecological brand which focuses on users’ lifestyles.

在传统1.0时代，冰箱是存储食材的硬件，储鲜功能是硬核。彼时，海尔冰箱从研发国内第一台变频冰箱到光波增鲜冰箱，都在不断拔高世界冰箱的保鲜高度。随后互联网的快速发展，让世界冰箱迈入智能2.0时代。海尔缔造出互联网冰箱后，又率先以冰箱为中心联动整体厨房，从单品智能走向厨房智能化。随着第2个1亿台冰箱下线，海尔打造的智慧厨房，也助推其在智能2.0时代实现换道超车。

In the era of traditional 1.0, refrigerator was a hardware used for storing foods and fresh storage function was its core. Haier researched and developed the first refrigerator with inverter in China and then refrigerators with light generators, constantly increased world freshness maintaining level of refrigerators. With the fast development of the Internet, global refrigerator industry entered the era of smart 2.0. After creating Internet refrigerator, Haier launched the whole kitchen with refrigerator as center, successfully moved its concentration from single smart product to smart kitchen. Since the second 100 million-sold refrigerator was removed from production line, smart kitchen accelerated the development of Haier in the era of smart 2.0.

随着AI和5G等新技术的快速发展，物联网以全新的速度将物理世界与虚拟世界进行融合，搭建全新的生态体系成为了新的时代要义。在行业探索物联厨房时，海尔以冰箱为生态中枢，连接7大类上百家资源方构建起了食联生态，实现冰箱业生态3.0时代的领跑。一方面，食联生态以AI大数据等科技支撑，在智慧烹饪、智慧保鲜、智慧健康方面做到主动服务用户；另一方面，食联生态通过资源方相互协作，实现健康资源、安心食材等全生态场景互联。

With the rapid development of new technologies, such as AI and 5G, the Internet of Things is integrating the physical world with the virtual world at a high speed, and building a new ecological system has become a new essence of the era. While the industry is exploring kitchen with linked products, Haier centers in refrigerator, connects over 100 resource parties under 7 categories, generates the ecology of linked foods and plays a leading role in refrigerator industry in the era of ecological 3.0. On one hand, the ecology of linked foods, supported by AI big data and other technologies, actively provides services to its users on aspects of smart cooking, smart fresh storage and smart health; on the other hand, through cooperation among resource parties, the ecology of linked foods realizes linked full-ecological scenes, such as healthy resources, safe foods and etc.

伴随着第3个1亿台冰箱下线，海尔以高端科技为技术基础，以智慧冰箱为中枢打造的食联生态将在全球普及落地。有分析认为，这意味着海尔冰箱将从传统产品的引领演变为生态品牌的引领，以生态化的新里程碑推动世界家电转型变革。

After the third 100 million-sold refrigerator was removed from production line, Haier bases on high-end technologies and will popularize and launch its smart refrigerator-centered ecology of linked foods in the whole world. According to an analysis, this means that Haier has changed from a leading traditional product brand into a leading ecological brand, and has promoted the transformation of global household appliance industry with its new ecological milestone.